TVNZ+
& THREE
NOW
Targeted, non-skippable pre-roll and mid-roll advertising against premium NZ programming on TVNZ+ and ThreeNow, the fastest-growing video advertising environments in New Zealand.
The fastest-growing
video channel in NZ.
Broadcast video on demand (BVOD) advertising in New Zealand is one of the most significant growth stories in the local media market. TVNZ+ and ThreeNow collectively attract millions of streams per month from New Zealand viewers, and both platforms offer non-skippable advertising, making them significantly more impactful than YouTube pre-roll.
BVOD combines the brand safety and content quality of television with the targeting precision of digital. Campaigns can be targeted by demographic, location, and content category, providing a level of precision unavailable in traditional TV buying.
TVNZ+ Advertising
TVNZ's on-demand platform, particularly strong among 25-54-year-old New Zealanders watching TVNZ content on devices rather than linear television.
ThreeNow Advertising
Warner Bros. Discovery's BVOD platform, reaching younger audiences with content from Three, Bravo, and Eden.
Programme Sponsorship
Sponsor specific programmes or content categories on TVNZ+ and ThreeNow, building brand association with premium NZ content.
Audience Targeting
Target by age, gender, location (Auckland, Wellington, regional NZ), and content category, precision unavailable in linear TV.
BVOD Advertising in New Zealand: TVNZ+ and ThreeNow
Broadcast video on demand (BVOD) advertising in New Zealand is one of the most significant growth stories in the local media market. TVNZ+ and ThreeNow collectively attract millions of streams per month from New Zealand viewers, and both platforms offer non-skippable advertising, making them significantly more impactful than YouTube pre-roll.
TVNZ+ Advertising
TVNZ+ is particularly strong among 25-54-year-old New Zealanders who watch TVNZ content on devices rather than linear television. The platform offers a range of advertising formats including non-skippable pre-roll (15-30 seconds), mid-roll (during longer content), and display/banner ads. Campaigns on TVNZ+ can be targeted by demographic (age, gender), location (Auckland, Wellington, regional NZ), and content category (drama, news, lifestyle, sport), providing a level of precision unavailable in traditional TV buying.
ThreeNow Advertising
ThreeNow is Warner Bros. Discovery's BVOD platform, offering content from Three, Bravo, and Eden. The platform skews younger than TVNZ+, reaching audiences who have migrated away from linear television to on-demand viewing. Advertising formats include non-skippable pre-roll, mid-roll, and display. ThreeNow also offers programmatic buying options through Hivestack, enabling real-time bidding and dynamic creative.
BVOD vs YouTube vs Linear TV
BVOD occupies a unique position in the video advertising landscape. Unlike YouTube, BVOD ads are non-skippable, guaranteeing viewership and eliminating the wastage of skipped pre-roll. Unlike linear TV, BVOD offers demographic and geographic targeting, daypart flexibility, and digital measurement. For many New Zealand brands, the optimal video strategy combines linear TV for mass reach with BVOD for targeted frequency among younger, harder-to-reach audiences.
NON-SKIPPABLE.
Plan a BVOD campaign that reaches younger NZ audiences at scale.