CONNECTED
TV
NZ
Connected TV advertising reaches New Zealand households streaming content via smart TVs, Apple TV, Chromecast, and gaming consoles, the fastest-growing video screen in the NZ home.
The big screen.
With digital precision.
Connected TV (CTV) advertising in New Zealand refers to advertising delivered to internet-connected television screens, smart TVs, streaming devices (Apple TV, Chromecast), and gaming consoles (PlayStation, Xbox). As Netflix, Disney+, Amazon Prime Video, and Apple TV+ have grown their New Zealand subscriber bases, CTV has become a significant and measurable advertising environment.
Addressable CTV advertising, where individual households can be targeted based on demographic data, location, or purchase behaviour, is an emerging capability in the New Zealand market, offering the scale of television with the precision of digital.
CTV Inventory Access
Programmatic access to CTV inventory across free ad-supported streaming TV (FAST) channels and premium streaming services.
Addressable Targeting
Target individual households by geography, demographics, income, or purchase behaviour, delivered through data partnerships.
Cross-Device Measurement
Measure CTV exposure and its impact on website visits, searches, and conversions, connecting TV viewing to digital outcomes.
CTV Creative
Video creative optimised for the CTV environment, full-screen, high-resolution, and designed for lean-back viewing.
Connected TV Advertising in New Zealand: The Complete Guide
Connected TV (CTV) advertising in New Zealand refers to advertising delivered to internet-connected television screens, smart TVs, streaming devices (Apple TV, Chromecast), and gaming consoles (PlayStation, Xbox). As Netflix, Disney+, Amazon Prime Video, and Apple TV+ have grown their New Zealand subscriber bases, CTV has become a significant and measurable advertising environment.
The Growth of CTV in New Zealand
New Zealand has one of the highest rates of streaming service adoption in the world. The majority of New Zealand households now have at least one smart TV, and streaming viewing hours continue to grow year-on-year. This shift from linear broadcast to on-demand streaming has created a new advertising opportunity: the ability to serve video ads to TV viewers in a targeted, measurable way, combining the impact of the big screen with the precision of digital.
Addressable CTV Advertising
Addressable CTV advertising, where individual households can be targeted based on demographic data, location, or purchase behaviour, is an emerging capability in the New Zealand market, offering the scale of television with the precision of digital. Through data partnerships and programmatic platforms, advertisers can serve different ads to different households watching the same content, based on who lives in that household. This enables unprecedented relevance and efficiency in TV advertising.
CTV vs BVOD vs Linear TV
CTV, BVOD, and linear TV each play distinct roles in the video advertising ecosystem. Linear TV delivers mass reach to broad audiences, particularly 35+ viewers. BVOD offers targeted reach against specific programmes and content categories on TVNZ+ and ThreeNow. CTV reaches audiences watching non-broadcast streaming content, Netflix, Disney+, YouTube on TV, and FAST channels, with addressable targeting capability that BVOD cannot yet match. The most sophisticated video strategies combine all three to achieve both scale and precision.
DIGITAL
Plan a CTV campaign that reaches NZ households with addressable targeting.