PAID
SOCIAL
NZ
Meta, TikTok, LinkedIn and beyond, paid social campaigns for New Zealand brands where creative and media strategy are built as one, not bolted together.
Every social platform Kiwis use.
Meta NZ
Facebook and Instagram advertising for all NZ demographics, from Auckland CBDs to regional towns. Creative and targeting built together.
- Facebook Ads NZ
- Instagram Ads NZ
- Reels & Stories
- Dynamic Product Ads
TikTok NZ
TikTok has extraordinary penetration among under-35s in New Zealand. We create platform-native content that earns attention, not just impressions.
- TikTok In-Feed Ads
- Spark Ads & TopView
- Hashtag Challenges
- Creator Collaboration
LinkedIn NZ
New Zealand's B2B decision-makers live on LinkedIn. We manage campaigns targeting NZ professionals by industry, job title, and company.
- Sponsored Content
- Lead Gen Forms
- Message Ads
- Account-Based Marketing
Snapchat & Pinterest
Niche but powerful for specific NZ audiences, Snapchat for young Kiwis, Pinterest for home, lifestyle and retail brands.
- Snapchat Story Ads
- Pinterest Shopping Ads
- Audience Targeting NZ
- Creative Production
Paid Social Advertising in New Zealand: What You Need to Know
New Zealand has one of the highest social media usage rates in the world. Facebook remains the dominant social platform across all age groups, with over 3.2 million monthly active users in New Zealand. Instagram is the leading visual platform for 18–44-year-olds, and TikTok has achieved remarkable penetration among under-35s since its NZ launch.
Why the Creative-Media Split Kills Social Campaigns
The single biggest mistake New Zealand brands make with paid social is separating creative from media buying. When your media buyer doesn't brief your creative team, or when a separate creative agency hands over assets without understanding audience segmentation, placement formats, or bidding strategy, the result is sub-optimal creative that fails to perform in the auction.
At Pulse Media, every paid social campaign is built by a team that does both. Our creative team is briefed by the same strategist managing your Meta campaign. Your TikTok creative brief is written with knowledge of the platform's auction dynamics. This integration is why our campaigns consistently outperform those built by separate agencies.
Social Media Advertising Costs in New Zealand
Social advertising costs in New Zealand vary by platform, objective, audience, and creative quality. As a general benchmark, Meta CPMs in NZ typically range from NZD $8–$25 depending on audience specificity and time of year, with CPCs ranging from NZD $0.60–$3.50 for most consumer audiences. TikTok CPMs are generally lower, reflecting the platform's strong growth in NZ. LinkedIn CPMs are significantly higher (NZD $30–$80+) but target decision-makers with budgetary authority.