3D &
ANAMORPHIC
NZ
Attention-commanding 3D billboard creative and anamorphic executions, bringing the most talked-about OOH format to New Zealand brands.
Make your brand
leap off the screen.
3D anamorphic advertising, the optical illusion format that appears to leap out of billboard screens, has become one of the most shared and talked-about advertising formats globally. Originally pioneered in Asian markets, anamorphic OOH executions are now appearing in New Zealand's major city centres, particularly on digital large-format screens in Auckland's CBD and waterfront.
Pulse Media's 3D creative capability allows New Zealand brands to execute world-class anamorphic campaigns, from concept and 3D animation through to final asset delivery calibrated to specific screen dimensions and viewing angles.
3D Concept Development
We develop concepts specifically for the 3D anamorphic format, ideas designed to exploit the optical illusion and create genuine viewer astonishment.
3D Animation & CGI
High-quality 3D animation and CGI production, creating assets that render correctly from the intended viewing angle and create convincing depth.
Screen Calibration
Every anamorphic execution must be calibrated to the specific screen dimensions, viewing distance, and audience approach angle. We manage this technical complexity.
Social Amplification
3D anamorphic content is inherently shareable. We build social strategies around your OOH execution, amplifying earned media through organic and paid social.
3D Anamorphic Billboard Advertising in New Zealand
3D anamorphic advertising, the optical illusion format that appears to leap out of billboard screens, has become one of the most shared and talked-about advertising formats globally. Originally pioneered in Asian markets (particularly South Korea and Japan), anamorphic OOH executions are now appearing in New Zealand's major city centres, particularly on digital large-format screens in Auckland's CBD and waterfront.
Why 3D Anamorphic Works
3D anamorphic advertising works because it violates viewer expectations. In an environment where consumers have learned to tune out traditional advertising, an image that appears to break the bounds of its screen and occupy physical space commands involuntary attention. The format generates significant earned media, passersby film the illusion and share it on social media, extending the campaign's reach far beyond its physical location.
Technical Requirements
Creating effective 3D anamorphic content requires specialised expertise. The illusion only works from a specific viewing angle, the creative must be rendered to appear three-dimensional when viewed from the position where the majority of the audience will encounter it. Screen dimensions, resolution, viewing distance, and audience approach angle all affect how the illusion is perceived. Pulse Media's 3D creative team has experience with these technical requirements, ensuring your anamorphic execution delivers the intended impact.
NZ Locations for 3D Anamorphic
Auckland's CBD and waterfront offer the most suitable locations for 3D anamorphic executions in New Zealand, with digital large-format screens positioned to capture significant pedestrian and vehicular traffic. Key sites include screens on Queen Street, Viaduct Harbour, and the waterfront development areas. As the format grows in popularity, additional sites in Wellington and Christchurch are likely to become available.