TV
ADVERTISING
NZ
TVNZ, Three, Sky and the fast-growing BVOD platforms, we plan full-funnel television and video campaigns across New Zealand's entire broadcast and on-demand ecosystem.
New Zealand's
screens have changed.
New Zealanders still watch enormous amounts of television, but how and where they watch has fundamentally shifted. Linear TV viewing remains strong among 35+ audiences, while younger Kiwis have migrated heavily to BVOD (broadcast video on demand) platforms like TVNZ+ and ThreeNow, and streaming services like Netflix and Disney+.
The brands winning on NZ TV today are those planning across the full video ecosystem, not just buying 30-second spots on linear TVNZ, but strategically combining broadcast reach with targeted BVOD and CTV to build frequency across all screens.
TVNZ 1 & TVNZ 2
New Zealand's most-watched free-to-air networks, TVNZ 1 for mass reach, TVNZ 2 for younger and entertainment-skewing audiences.
Three, Bravo & Eden
Warner Bros. Discovery's NZ networks, Three for mainstream reach, Bravo for lifestyle audiences, Eden for male-skewing programming.
Sky Network Television
Premium subscription TV, Sky Sport for sports-adjacent campaigns, Sky Movies and niche channels for targeted lifestyle audiences.
TV Sponsorships NZ
Programme sponsorships, content partnerships and weather/traffic spots across TVNZ and Three for sustained brand presence.
TV Advertising in New Zealand: Everything Brands Need to Know in 2025
Television advertising remains New Zealand's highest-reach advertising medium. Despite the growth of digital channels, television, combining linear broadcast and BVOD, still delivers the scale needed for genuine brand building in the New Zealand market. A well-planned TV campaign in New Zealand can achieve 70%+ reach among target audiences within a single week.
How TV Advertising Works in New Zealand
New Zealand's TV advertising market is bought on a cost-per-thousand-viewers (CPT) basis. Spots are planned by a combination of daypart, programme environment, and audience demographic (People 25–54, Grocery Buyers, Homeowners, etc.) using Nielsen's television audience measurement (TAM) data, New Zealand's industry standard for TV viewership measurement.
TV buying in New Zealand is handled through TVNZ's media sales team (for TVNZ 1 and TVNZ 2), MediaWorks for the Three network, and Sky's dedicated sales team. As an independent media agency, Pulse Media negotiates across all networks without bias, securing competitive CPTs and premium programme placements for clients.
How Much Does TV Advertising Cost in New Zealand?
TV advertising costs in New Zealand are lower than most comparable markets. A 30-second spot in primetime on TVNZ 1 typically ranges from NZD $8,000–$30,000+ depending on programme, time of year, and audience size. Daytime and off-peak spots are available from NZD $500–$3,000. National television campaigns with meaningful reach typically require a minimum budget of NZD $50,000–$80,000 over a four-week flight.
BVOD Advertising: TVNZ+ and ThreeNow
BVOD (broadcast video on demand) advertising on TVNZ+ and ThreeNow is one of the fastest-growing advertising channels in New Zealand. These platforms offer targeted, non-skippable pre-roll and mid-roll advertising against premium programming, with the ability to layer audience data targeting (age, gender, interests, location) on top of contextual TV-quality content environments. BVOD is particularly effective for reaching younger Kiwis who have reduced their linear TV viewing.